WHAT WE’RE ALL ABOUT
CONTINUUM PR was conceptualised when the world of Public Relations (our world) seemed to stagnate in rapidly changing times. Our aim is to restructure the way clients and partners communicate with their stakeholders - from the consumer on the street to the directors on the board.
Whilst keeping the traditions and sacred fundamentals of PR intact, we believe that PR is no longer limited to press releases and conferences. It is about implementing strategic ideas, building meaningful relationships and creating continuous presence.
With years of experience, we have the capabilities and expertise to take your business to the next level. We offer a wide range of PR services with the necessary creativity and approach to help grow your business. We partner with our clients from start to finish, focusing on their needs while producing new ideas, developing effective strategies and designing high quality and scalable solutions.
What We Can Do For You
It takes years to build a reputation and a second to destroy it. We will be there to ensure that the damage is minimal, and the situation remains under control
Having a social media platform is great! Knowing how to use it to your advantage is what makes the difference…. that’s where we come in
Accurate and meaningful translation and transcription can be key in this multilingual region to ensure a clear message to the diverse nationalities needing representation.
Rome was not built in a day and neither are brands. We are experts in creating significant and acute brand building strategies that shape longevity and relevance for your business
The ‘who’ matters! At CPR we identify, target and work closely with influencers that make sense to the brand and what you are trying to achieve
PR is no longer limited to getting headlines in the paper. We seek opportunities and build on communication platforms that create conversation about you and your business
We work on creating a seamless cohesive plan that allows for more impact when speaking with your target audience
The world is already online, so reaching them where they are, is just as important as being in your local paper
Who you are and how people see you might be two different things. We work on getting your stake holders to understand what you stand for and how they can benefit from knowing you
Our Team
Michelle Bridget
A well-rounded PR practitioner with 12 years of Public Relations experience.
Michelle spent the first two years of her working life in the advertising industry as a copywriter but decided that journalism was more her cup of tea.
This led her to write for JUICE Magazine for a good three years covering the most exciting parties, at the height of clubbing, in Kuala Lumpur.
She soon found her calling in PR and has never looked back. From FMCG to lifestyle, Michelle has managed key clients such as Guinness Anchor Berhad, Moet-Hennessy Diageo, Carlsberg, Nando’s and Unilever.
She is especially proud of the work that she curated for the Nando’s Art Initiative, Future Music Festival Asia and the Somersby Apple Cider launch.
“Every brand can communicate with their audience – it’s whether they’re speaking the same lingo that makes the difference”
Jonathan Yip
Prior to working in Malaysia, Jonathan was educated in the UK and started his career as a broker at London & Country Mortgages.
Specializing in consumer financial advice, he became the fastest qualifying broker in the company’s history.
Upon returning home to Malaysia, the diverse experience of working in tandem with the Head of Star Property on finance and property media gave him a taste for media relations which led to a career in PR.
Over the 7 years that he has been in the business, he has worked on some of the most exciting brands in Kuala Lumpur such as Nike, Johnnie Walker, 100 Plus, Haig Club, Nobu, Ferrari, Volvo, MHD and Casio. Doing work on such a diverse portfolio has given him insightful perspectives on consumer trends, habits and behaviours.
“We need to move with the times – evolve or die”